That’s because they can’t really go any lower than they already are.    Here’s a graph that shows BK and Dominos reputations already near the bottom of Vanno’s rankings, and trending downward even before the now infamous square-butts, TexMex and cheese-in-the nose incidents.  

We also put McDonalds, Yum! Brands (owners of KFC, Pizza Hut, Taco Bell and A&W) and Wendy’s on the graph to show that bad reputations are not necessarily part and parcel to the fast food business.  

It seems that, at least for BK, the impact of ads was compounded by a lack of situational awareness.  As Jim Edwards of BNET points out - BK’s riff on Sir Mixalot’s booty anthem seems to contradict the commitments the company made when it signed the BBB-sponsored Children’s Food and Beverage Advertising Initiative.   And one wonders why nobody at BK noticed that the cowboy-wrestler throwdown was being aired just when just about everyone in the Obama administration except Kal Penn was trapsing through our southern neighbor in preparation for Obama’s visit.