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Archive for February, 2009

Thanks to Lou Dobbs, Ad Age, PerezHilton and a host of others



 

Our users’ interest in the effect of peanut butter, pot and Pot-Tarts on Kellogg’s reputation seems to be shared by many in the media.   A few days ago, we put together a chart that showed the downward trend in Kellogg’s reputation, and it was kindly picked up by Nicholas Carlson of  Business Insider, and then the Consumerist.   Our chartsmanship itself was the subject of much debate, with perhaps the best comment coming from a Consumerist user named Gann: “This chart’s ugliness is more than offset by the complete awesomeness that it represents.”

To our surprise, things didn’t stop there.   The story was picked up by a remarkably wide variety of media, from Fast Company, NBC, ABC, Advertising Age, the Atlantic and the Globe and Mail to the Huffington Post and PerezHilton.

Some commentators even tried to link the drop in Kellogg’s reputation to its recent financial performance.  Of course, Vanno isn’t in the stock price prediction business and, as anyone who looks under the hood at our scoring algorithm will see, we’re well aware that correlation is not necessarily causation.   It was, however, fun to see people passionately debate the possibilities.

We’re gratified by the attention, particularly from CNN and Lou Dobbs, but most happy to see people using Vanno to turn a brighter light on the behavior of the companies that inhabit our lives.

The mathematics of reputation – exactly how much did Michael Phelps hurt Kellogg?

 

Inquiring minds have asked for more insight into the math behind Vanno’s reputation trending.    To illustrate this, let’s take a closer look at Kellogg’s precipitous drop from Vanno’s top 10 after a series of strange affairs involving peanut butter, bongs and Pop-Tarts.

Continue reading ‘The mathematics of reputation – exactly how much did Michael Phelps hurt Kellogg?’

Social Responsibility Watch List: February 2009

We built Vanno with the hope that creating a place for civil dialogue among all company stakeholders would enhance accountability and transparency.   As you can imagine, with the convergent crises in finance, housing, credit and the environment, our users have had much to discuss.    They’ve shared thousands of stories, votes and comments on how companies are treating their customers, employees, communities, the environment and society in general during these difficult times, and we’ve kept our algorithm busy turning their insights into rankings and ratings.

Though still a startup, we’re approaching critical mass in many of the 25 aspects of reputation that we track, so we thought we’d start sharing some of what we’ve learned.  From time to time over the next few months, we’ll highlight some of the best and worst companies as ranked by our users.

We’ll start with social responsibility, which includes good corporate governance, avoidance of controversial business, human and animal rights and fair trade.    Here are the top 10 and bottom 10 out of the 3500+ companies for which our users have submitted stories about social responsibility.

 Vanno Social Responsibility Watch List: February 2009

   Top 10 Companies

      Bottom 10 Companies

Akzo Nobel (AKZO)

Nan Ya Plastics

Peugeot (UG)

Carnival Corp. (CCL)

NEC (NIPNY)

Nintendo (NTDOY)

HSBC (HSBC)

Syngenta (SYT)

Texas Instruments (TXN)

Halliburton (HAL)

Danone (DA)

Compass Group (CPG)

Gap (GPS)

Bridgestone Firestone (5108.T)

DuPont (DD)

Pemex

ABN Amro (ABN)

Valero Energy (VLO)

Kingfisher PLC (KDFHY)

Monsanto (MON)

Continue reading ‘Social Responsibility Watch List: February 2009′

Wal-Mart, Apple and Toyota – Green or Greenwashed?

Wal-Mart, Apple and Toyota have all gone to great lengths to tout their environmental credentials.    Arguably, no one has been more successful than Apple at establishing a green brand image.    Toyota has positioned its hybrid Prius so well that it essentially defines “green” in the minds of the car-buying public.   And Wal-Mart has widely advertised its commitment – from the CEO on down – to make dramatic improvements in environmental stewardship.  But are they really green?    We asked this question of Vanno users – for whom the green bona fides of big consumer companies is one of the hottest of topics on the site – and here’s what they said.

Continue reading ‘Wal-Mart, Apple and Toyota – Green or Greenwashed?’

Pop-Tarts, pot and peanut butter – what hurt Kellogg the most?

It would seem that Kellogg has had a bad run of publicity recently.  It started with tainted peanut butter.   Next came Michael Phelps and his borrowed bong.  And then somehow Pop-Tarts – the anchor of my college food pyramid – were drug (no pun intended) into the picture.  This bothered me.  Even though I’ve tried to move beyond food products whose lists of ingredients are longer than my blogposts, I was pained to watch Bill Maher try and establish moral equivalency between selling Pop-Tarts and pot.

And the moral outrage against Kellogg’s treatment of Phelps didn’t stop with the twice-canned Maher.  The Marijuana Policy Project threatened a boycott.  Hearing that, I couldn’t help but flash back to that SNL sketch involving investigative reporters from High Times Magazine – well intentioned, but they could never remember when to meet, or what they were talking about.

This lead me, of course, to the standard Vanno question: How is all this affecting Kellogg’s reputation?   Here’s what our users have to say about that. Continue reading ‘Pop-Tarts, pot and peanut butter – what hurt Kellogg the most?’

After the peanut butter scare – whose reputations will suffer the most?

As Vanno users discuss the ongoing peanut butter scare, we wonder which players - food product companies, peanut processors or regulatory agencies - will see the most damage to their reputations in the long run.   It’s too early to tell for sure, but if the lessons from the lead-and-PVC-in-toys saga are any guide, we can make a good guess.  

Continue reading ‘After the peanut butter scare – whose reputations will suffer the most?’

Power to the Platform

This week, we saw a radical game of reputation ping-pong played by some of Vanno’s key influencers.  It all started when nicemarmot posted this article, where the Huffington Post accused Bank of England of sexist behavior toward their female workers.  The story found on HuffPo was that high level execs had held a workshop for ladies, serving them with an ultimatum about proper attire.  Their guidelines included the following:

“Look professional, not fashionable; be careful with perfume; always wear a heel of some sort — maximum 2 inches; always wear some sort of makeup — even if it’s just lipstick.” Shoes and skirt must be the same color. No-no’s include ankle chains — “professional, but not the one you want to be associated with;” white high heels; overstuffed handbags; an overload of rings, and double-pierced ears.

(For the record- that WHOLE paragraph is directly from the source.  Note all the dashes and quotes, seems a little out of context, no?)

So, I read this article and like most Vannoers was shocked and irritated by the bigotry and voted down Bank of England’s reputation score.  (I mean, really- no flats? What century are you in?!)  Superstar shaunsayers didn’t, though.  Shaunsayers smelled a rat and conducted some private sleuthing of his own.  He actually contacted the PR department for Bank of England and they wrote back within the hour with this statement:

“…The facts are that an informal lunchtime gathering was organised [sic] by a women’s staff group at which an external company presented their ideas about building confidence. The session was provided free and had nothing to do with the Bank’s management. A list of ideas about dress was discussed by the consultant. Most Bank staff will not have seen this and those that have are free to treat it as they wish. Like many organisations, the Bank simply expects staff to wear smart business attire”

Shaunsayers submitted his findings to Vanno, showing a negative score for HuffPo and a positive one for BoE.  Then– and this is the best part– Sayers commented on the Huffington Post so he could share his findings at the source and maybe bring some objectivity to this biased and unfair piece of journalism crap.  Huffington Post not only didn’t respond, but They refused to publish his comment!!!! Talk about unacceptable- you have what is supposed to be an objective institution publishing lies and then refusing to allow rebuttle on their site, which goes against the entire point of journalism.

When Vanno user, emilyfields, heard about these shenanigans, she also submitted this portion of the story to Vanno as well at which point I went to the HuffPo article to look for the comment.  I didn’t find it.  But what I did find was a button that said, “Read Entire Article.” I had seen it before, but I clicked again which is when I noticed that the article had been syndicated.  Huffington Post had taken the article from New York Magazine (the friggin’ fashion section) and blindly republished.

Vanno User Spotlight- The New Year’s Edition

In an effort to keep the face of Vanno fresh and modern, we’ve decided to change things up a bit.  From now on, you’ll be seeing a more comprehensive, focused User Spotlight once a month.  Since participating in Vanno and finding great stories can take time and effort, so we wanted to return the favor and shine our spotlight on one of you each month.  We’ll be choosing the people that make us think, make us laugh or make us cringe.  Sleuthing is encouraged, as is being opinionated and witty.  One tip- we want to showcase your personality on our blog, so we won’t choose anyone without an avatar (sorry, leadingwoman).

This month we were all impressed with the same user and since homogenious opinions are rare in Vannoland, we thought we’d go with it.  I hearby declare, that our Vannoer for the month of Januray is skunkworks416.  This guy took the “what’s in a name” line a bit to literally, but we’ll forgive him since 6 or his 8 stories have made it to popular.

Some of his stories include, Let Them Eat Foie Gras, an intimate look at how the global recession showed up among the elite couture crowd in Paris. Parisian fashionistas reduced the size of their foie gras portions and eliminated the VIP section to reflect “equality in an unfair world,” which is quite a humbling gesture for them, I’d say. But with handmade designer dresses priced at 40k a pop, I’m not quite sure they get the term “tighten the belt” unless its made by Dior.

Another great story that got a lot of attention from the ladies, was skunk’s story, Soya-Based Foam for Lingere.  Soy as a super food is not news to me- I once had a relative mold an entire turkey out of tofu for his vegetarian daughter- but making bras out soy is a whole new level of cool.  Recticel commented by saying, ““Bio-polyols leave a smaller environmental footprint since substituting traditional petrochemical polyol with bio- based polyol [sugar alcohols from soya] will result in 36% less global warming emissions [CO2], 61% less non-renewable energy use and 23% less total energy demand. Moreover, for every 1 million pounds of bio-polyol used, approximately 2,200 barrels of crude petroleum is saved for other uses”.  We’ll have to ask nickd exacly what that means, but it sounds like a step in the right direction for sustainable underwear.

For the full skinny on skunkworks416’s activity, stories and followers, stop by his profile: www.vanno.com/users/skunkworks416.

If you’d like to nominate someone for next month’s user spotlight, you can leave a comment here or shoot me an email at kikyo@vanno.com.  Thanks and see you next time!

FedEx employee satisfaction reputation trending down due to diversity concerns

FedEx is one of Fortune’s Best Places to Work, and Vanno users generally agree with that assessment.  However, we’re seeing a downward trend in employee satisfaction there due to issues related to diversity – in particular same sex partner benefits.     Vanno user leadingwoman pointed this out recently in a story that takes the delivery giant to task for inconsistent treatment of same sex couples within different divisions of the company.  

So who at Vanno has the best reputation for diversity?  Here’s the overall ranking, with companies like HyattBausch & Lomb, Carlson Companies and Dow Corning on top.    And in the shipping, transport and distribution sector, diversity leaders now include Pepsi BottlingUPS and General Electric, with FedEx falling to #18.

CEO comebacks: is Elvis really back in the building?

Steve Job’s return to Apple set the bar pretty high for founders who want to swoop back in and fix their broken companies.   Michael Dell and Howard Schultz are trying to do it now, but the the reviews are definitely mixed.  Our users seem to agree.  Both Starbucks and Dell have been very highly ranked on Vanno, but their reputations are trending downward, if the tone of recent stories is any indication.  Given our global hard times, it’s too early to know exactly how much to blame or credit Dell and Schultz.

But there’s one example of Elvis definitely being back in the building that many people seem to have missed.   Our users have always thought highly of Charles Schwab the company.   And when Chuck himself came back, the first thing he did was revamp the marketing with the clever and effective “talk to Chuck” campaign.   But behind the scenes, we now know that he did something even more important.  He made sure that Schwab didn’t jump into the toxic tar pits that have taken down so many other financial behemoths.    While we get story after story of executive excess, layoffs, mismanagement and arrogance for most financial firms, our users are also submitting stories about Schwab with titles like Top-Rated Stocks That Treat Shareholders Right, Schwab to add 500 jobs in Colorado, and Amidst Economic Woes, Schwab Profits Remain Steady.   One even pointed out that Schwab stayed on a well respected list of the 20 most trusted companies, while the likes of Google and Bank of America fell off.